How Grupo Con Fuego (4 brands and 27 restaurants) modernized its menu with video and increased dessert sales by 15%

At Grupo Con Fuego, innovation isn't just for show: it's part of the menu. Joaquín Capel (CEO) saw a video menu at a restaurant near his home and knew immediately: "this has to be implemented." They had spent years evolving from paper to digital (text, then photos…), but they were looking for something truly different for a group with four brands, constantly new dishes, and mid-morning promotions: with a physical menu, that's simply not feasible.

Katy Pascual, manager and supervisor of Pizzart and Superchulo, highlights the most important thing: the customer sees a real product, the team sells better, the average ticket goes up, and with the translations + the training of the staff, any new waiter or cook gets up to speed very quickly.

And Matthew, OVEN's operations supervisor, adds: implementation was quick (menu creation + recording) and the video does the rest: "a picture is worth a thousand words." The result: increased appetite, a better experience... and where it's most noticeable, desserts: +10–15% in units sold.