The Gourmeats Phenomenon: Why Everyone Is Talking About This Video Menu

Even some of the biggest names in the foodie world are talking about Gourmeats.

It’s not the first time we’ve seen creators like Peldanyos, Nil Ojeda or Cocituber visit restaurants we work with and highlight something that really catches their attention: their video menu.

But… Is Gourmeats Just a Video Menu?

Before we answer, let us explain what Gourmeats really is.

Gourmeats is a digital menu where you can watch short videos of every dish, with automatic translation into up to 24 languages and features designed to enhance the experience: reviews, campaigns, and even Order & Pay.

But that’s just the surface.

Eating Out Is About More Than Just Food

When you go to a restaurant, you’re not just looking to eat.

We all eat every day.

But going out to eat is about something more. You’re paying for:

• The service

• The comfort

• The atmosphere

• The hospitality

• The peace of mind that comes from not having to worry about a thing

In short: you’re paying for an experience.

So, what role does Gourmeats play?

Defining Gourmeats as a “video menu” is like saying that going out to eat is simply “eating”.

Gourmeats is a tool that elevates the guest experience. It’s that moment when you see a dish on video and instantly want to order it.

It’s what makes you hesitate between two options… and end up ordering both. It’s one of the reasons you stay. And one of the reasons you come back.

We can even turn someone who says they’re not hungry into someone who suddenly wants to order everything after watching our videos. There’s a reason for that: our brains respond to visual stimuli by triggering real feelings of hunger. This is linked to the activation of ghrelin, the appetite-regulating hormone. That’s where a dish stops being an option and becomes a decision.

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The Vision Behind Every Video

At Gourmeats, we have a community of more than 200 professionals filming across Spain, and we’ve brought our product to countries like Mexico and Portugal.

But there’s something we always tell every filmmaker: it’s not just about filming a dish. It’s about filming it as if you were hungry. Creating the kind of video that makes you crave the dish the moment you see it. And that’s why we don’t sell menus, we create desire.

You've ruined me, I can't go back to a traditional menu row

Alejandro Aguirre, Chef at Sisapo Restaurant

That’s why Gourmeats keeps coming up in conversations, on social media and around restaurant tables. And once you discover it, you realise it’s not just a digital solution, it’s a glimpse of where the restaurant industry is heading.